Project Overview
Wheely Good Deals is an automotive dealership concept that needed a bold, high-energy identity to stand out in a competitive car sales market. The design had to convey speed, trust, and excitement, while working seamlessly across print, social, and promotional materials.
Scope of Work
Logo design (primary + alternate marks)
Business stationery (cards, letterhead)
Promotional print (door hangers, banners)
Social media marketing templates
Design Approach
Color Palette: High-contrast orange and black for energy and visibility.
Typography: Bold, angled type for speed and forward motion.
Iconography: Wheel emblem with motion streaks to reinforce automotive focus.
Logo Variations
Primary logo
Wheel + motion graphic emblem
Secondary logo
Rectangular badge version for flexible use on signage and social
The Applications
1. Social Media Post
Eye-catching Instagram sale template highlighting car deals with clean pricing and key selling points (inspection, warranty, Carfax).
2. Door Hanger Promo
Physical marketing for neighborhood campaigns — bold “Was / Now” pricing for instant impact.
3. Business Cards
Sleek two-tone cards for dealership staff — professional and brand-consistent.
4. Letterhead
Corporate stationery with subtle geometric pattern and brand accents for formal communication.
Impact
This identity package provides versatile assets that work across all dealership needs:
Online: Social media ads and promotions
In-store: Posters, flyers, and banners
Direct marketing: Door hangers, stationery, business cards
Need a cohesive brand for your automotive ?
Let’s create something that drives attention → Contact Me
