Regina Brewing Co. – Brand Campaign & Visual Content
Project Overview
Regina Brewing Co. needed eye-catching visual assets to boost awareness for their craft beer lineup and events. The goal was to create a unified visual campaign across motion graphics, social media, photography, and large-scale print (posters, banners, billboards) that captured the local, artisanal vibe of the brewery.
Scope of Work
Motion graphics for events & promotions
Product photography (beer cans, pours, and lifestyle shots)
Food & beer pairing photography for social campaigns
Social media post templates
Print design for posters, banners, and billboards
Design Approach
Visual Style: Bold, high-contrast imagery showcasing beer textures, foam, and fresh ingredients.
Typography: Modern sans-serif for clarity, paired with rustic display fonts for local craft vibe.
Color Palette: Earthy tones (amber, wheat, deep brown) contrasted with vibrant accents from the beer can designs.
1. The Motion Graphics
Short-form animated promos for brewery events and seasonal beer launches. Optimized for Instagram Reels and TikTok.
2. Product & Food Photography
High-quality shots of beer cans, food pairings, and taproom ambiance used across social and print.
3. Social Media Campaign
Instagram/Facebook post templates featuring product highlights and event announcements.
4. Large-Format Print
Posters, banners, and billboards promoting seasonal brews and local events.
