Reese & Co. – Pet Lifestyle Brand & Holiday Campaign
Project Overview
Reese & Co. is a pet lifestyle brand inspired by the founder’s own dog, Reese. The brand needed an identity that was playful yet polished, appealing to pet owners looking for stylish and meaningful products. The goal was to create a mascot-driven logo and seasonal marketing materials that would work across web, packaging, and print.
Scope of Work
Logo design (mascot + wordmark)
Seasonal campaign gift cards
E-commerce website mockup (desktop + mobile)
Social and promotional materials
Design Approach
Color Palette: Tiffany-inspired teal for a modern, upscale feel; accented with warm tones from the mascot illustration.
Typography: Clean serif for brand name paired with playful script for seasonal messaging.
Iconography: Hand-drawn dog mascot based on Reese, providing instant brand personality and emotional connection.
Application
1. Holiday Gift Cards
Seasonal gift card series with stacked teal presents and holiday script typography, designed for multiple price points ($20–$100).
2. Website Mockups
Responsive e-commerce layout featuring holiday hero banners, category navigation, and clean product presentation tailored for seasonal sales campaigns.
Impact
The Reese & Co. identity captures the emotional connection between pets and their owners while maintaining a premium retail aesthetic. The holiday campaign materials elevate the brand’s online presence and give customers gifting options perfect for special occasions.
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